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Company Positioning
Frozen Baked Food – An Quick Industry Overview
According to Modern Baking (June 2002), croissant sales at in-store bakeries in grocery stores have increased 92 percent from 2000 to 2002 to almost $500 million (USD).
And according to ACNielsen Scantrak, the frozen baked goods category accounts for $715 million (USD) in American supermarket sales annually. The frozen dough category alone is up 25 percent since 2000, and sales of frozen garlic bread have eclipsed bagel sales.
Frozen Baked Food – The Competition vs. Le Bon Croissant
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Business Problem |
The Competition |
Le Bon Croissant |
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Multiple Suppliers
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Some frozen bakery manufacturers sell garlic products but not laminated pastries. Others sell unbaked frozen products but not baked frozen or freezer-to-oven products. Still others can’t produce high quality goods on a consistent basis for large shipments.
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LBC has the expertise and the facilities to be a true one-stop-shop, producing a complete line of garlic bread products in addition to traditionally-prepared croissants, Danish pastries and puff pastry. LBC has the capacity to sell 12,000 cases of assorted product per day including private label products for 14 of the largest grocery store chains in the U.S. |
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Product Innovation |
Other frozen bakery manufacturers don’t have the expertise to customize product development that differentiates food service operators with innovation and creativity.
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LBC’s master bakers, attentive market development staff and close partner relationships with brokers and co-packers create a team that works together to create interesting, profitable products that differentiate our customers from their competition. |
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Quality |
Most frozen bakery manufacturers cut corners with sub-standard packaging, margarine instead of butter, and extensive chemical content in their ingredient list.
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LBC has an obsessive passion for high quality ingredients and disciplined production: § Croissants contain butter, never margarine. In fact, we won’t produce croissants with less than 27% butter content (the industry standard is 16%) § Dough conditioners are 100% natural – no chemicals § Our stackable shrink-wrapped trays protect delicate pastries against freezer burn and decreases waste |
For 20 years, Le Bon Croissant (LBC) has manufactured and distributed its unbaked frozen, baked frozen and freezer-to-oven bakery products to food service operators, food distributors and private-label retailers across the United States, Canada and the Caribbean.
With products that include garlic toast, garlic sticks, garlic loaves, European breads, croissants, Danish pastries, cinnamon buns, turnovers and more. LBC provides innovative product ideas that help maximize profits.
Blending traditional recipes with modern, automated facilities, LBC counts some of North America’s most celebrated private label brands as part of its customer roster.